AI Insights · Timothy · July 2024
Top 5 Beauty Retail Apps on iOS in Poland Q2 2024
Discover the performance trends of the top beauty retail apps on iOS in Poland during Q2 2024, including downloads, revenue, and active user metrics.
In the second quarter of 2024, the top beauty retail apps on the iOS platform in Poland showed varied performance trends in terms of downloads and active users. Here’s a detailed look at the performance of the top five apps.
SEPHORA - Maquillage, Parfum saw a significant decline in downloads, starting from approximately 77.6K in early April and dropping to around 12.6K by the end of June. Weekly active users also decreased from 85.1K to about 51.8K over the same period.
Notino: profumi e cosmetici experienced fluctuations in downloads, peaking at 9.9K in mid-June. Active users rose from 24.3K at the beginning of April to a high of 31.5K in mid-June, before settling at 25.3K by the end of the quarter.
Douglas.pl - Perfumeria maintained relatively stable download numbers, ranging between 3K and 4.8K throughout the quarter. Active users remained steady, averaging around 28K, with minor fluctuations.
flaconi had lower download volumes compared to others, starting at 264 in early April and peaking at 834 in the second week. Active users showed a gradual increase from 3.3K to 4.6K by mid-June.
Sephora - Poprzednia wersja had minor download activity, with figures peaking at 720 in mid-April. Active users showed a slight decrease, starting at 13.3K and ending at 11.4K by the end of June.
Data for these apps come from Sensor Tower, where more detailed insights can be found.
